The Brand


Noora Hefzi is a label dedicated to creating luxurious modern classic women’s wear with a unique, eclectic elegant flair. The pieces are made to stand the test of time and changing trends, with a chic and timelessly elegance to them and special attention to details. The Noora Hefzi pieces are always “made to order” and can be customized upon request for clients. Each piece is handmade from luxurious fabrics, with alluring details and always an unexpected edge to them. You can always expect an interesting beading detail or an unexpected color combination, or an exciting texture on the fabrics used.

With its elegant and organic aesthetic, Noora Hefzi evokes a sense of timeless modernity and understated luxury. Textures, colors, fabrics and patterns are seamlessly interwoven with one another for the perfect silhouette and unparalleled refinement, without being influenced by fads and trends as they go out of style as fast as they come.

Noora Hefzi has always celebrated the allure of the unexpected through her designs. Her capturing of the juxtaposition between the classic and the contemporary is as masterful as it is unique, through the appreciation of unconventional combinations, using metallics, embellished and textured fabrics.

The stylistic features and decorative elements of her pieces delight the eye with their unanticipated edge. Each of these features and elements are carefully placed, to remain true to the neo-modern minimalist aesthetic Noora enjoys, which ensures that her pieces will become wardrobe staples for years to come. It’s a delicate balance of minimalism and simplicity at the same time.

The subtle interplay of shadows and light, boldness and softness, minimalism and adornment can be manipulated and individualized to suit every occasion, setting or style. The purity of the silhouettes, unexpected patterns and designs, exquisite attention to detail and an incredible sense of color and texture ensures that Noora’s collections will stand the test of time. 

Noora believes fashion should be classic and timeless, whilst also being exciting and adventurous. Noora strives to create collections that will continue to be as fashionable and coveted several years from their release as they were on the day of the launch.

The Noora Hefzi designs are for the contemporary woman – a woman who is confident in her femininity, tirelessly pursuing everything that matters to her whilst enriching the life of not only herself but those around her with her vivacious personality and passionate determination. 

Noora Hefzi is for those women who aren’t afraid of making a statement – whether it is in their chosen profession, lifestyle choices, or simply the way they style themselves, and want to make a difference in life whilst being well dressed and comfortable in their own skin.