SAVOR THE MOMENT
The Noora Hefzi Spring/Summer 2021 collection encapsulates both the urgency and the optimism associated with the selfevident concept of time slipping away , as it offers timeless pieces for women to embrace where they are in life, and dress elegantly for themselves while still being comfortable in their own skin.. As we enter a new season, the SS21 Collection offers a getaway where one can slow down, take time, enjoy the little pleasures of life and truly live in the moment .
The color scheme of the season plays through hues of yellow, deepening its authority with accents of blue, taupe and a touch of chestnut brown. It is a fresh affair reminiscent of sunshine and spring’s past, underlined by an elegant yet free spirit finish. Light materials combined with flowy and feminine touches mix together to create both structural silhouettes and ultra fluid pieces that allow the ease of summer to flow.
True to Noora Hefzi’s signature design style, the ready-towear collection offers timeless transitional pieces so you can enjoy any moment in time with comfort and ease. Transition from evening wear to formal wear, and be present to see all of life’s best moments unfold in pieces that perfectly blend flowing and figure flattering silhouettes with timeless classic designs.
A testament to the notion of time, the SS21 Collection offers a vessel travelling through our past and future, a look book that tells our story; the one of who we once were, and who we are yet to become. Reflecting on how we spent our time and being mindful of how it’s passing.. Keeping the power of dressing in mind, Noora Hefzi offers a new standard for the season’s dress code, with a feminine elegant touch while being comfortable, effortlessly chic and always remaining timeless..
Noora Hefzi’s Fall/Winter 2020-2021 is a nostalgic ode to the decade she was born. Dreaming of yesteryear, and her first real introduction to fashion through her mother’s wardrobe. By immersing herself and visualizing as a child the possibilities of what she would be able to wear as an adult. Envisioning looking glamorous in rich colors and bold cuts while running errands or lounging like the women in her life.
Noora Hefzi’s Fall/Winter 2020-2021 is recalling artful eclecticism, powerhouse workwear and lavish glamour. With grandiose jewel tones and mesmerizing metallics in a wide range of draped dresses and skirts, to wide legged pants and structured blazers. Filled with a diverse selection of fabrics from organza jacquard to silk satins, to add dimension and texture. The collection forms a complete wardrobe that can be layered and transitions from evening wear to formal wear. Nostalgic dreams are made of opulent shades of emerald, persimmon, magenta, chartreuse green, oxblood and teal. Noora Hefzi’s Fall/Winter 2020-2021 will have you yearning for the past as it induces a sense of mystery and elegance with an unexpected marriage of colors, and the perfect balance between fluid and structured designs. Shimmery iridescent velvet, fluid crepe and voluminous taffetas in luxe cuts will leave you stuck in an imaginary spatial distortion.
THE DIVINE FEMININE WITHIN
Noora Hefzi's Spring Summer 2020 collection explores the relationship between nature and femininity, and the many elements nature has in common with a woman. In many cultures nature is referred to as a woman and is often feminized because it is seen as possessing the same qualities. This dates back to the times of ancient mythology, with several goddesses being strongly connected to the earth or being portrayed as earth.
The Noora Hefzi Spring Summer 2020 collection is inspired by this inherent link between nature and femininity, and accentuates this enigmatic quality of women. Like nature, a woman has her own universe and is governed by her own laws. Like nature a woman radiates with a certain beauty, she can be vulnerable and gentle but also wild and fearless, and though her being is balanced she is constantly evolving.
Reflecting Noora Hefzi's signature DNA in ready-to-wear, the new collection features elegant detailing, delicate fabrics, contrasting textures and effortless silhouettes.
The Spring Summer 2020 collection has an effortless feel to it and offers timeless pieces that can be dressed up and down, perfectly adapted for the lifestyle of all women.
Noora Hefzi’s Ramadan 2020 collection was inspired by a quality we all strive to become more of during this holy month, and carry it on with us for life. Purification of the heart is a journey we embark on to cure the heart of miserliness, envy, hatred, treachery, malice, and arrogance. By purifying our heart, we are reflecting on changes we want to make and setting new intentions for who we want to become. By learning and practicing on possessing new beautiful qualities and by shedding what no longer serves us.
The color palette for this collection is composed of neutrals and pastels, that sets the mood for the clean slate that is Ramadan.
Most of Noora Hefzi’s Ramadan 2020 collection is composed of light, flowy and airy dresses. Some designed in more structured cuts in luxe jacquard organzas. The modest collection is comprised of flowing cuts in taffetas, organzas, jacquard, and tulle. Gathered sleeves in feminine fabrics make it a timeless collection.
Optional matching belts are a theme in this collection, as they elevate the dress by defining the waistline subtly. The monochromatic approach is an elegant look that brings a clean, polished and tasteful aesthetic. Noora Hefzi’s Ramadan 2020 collection is designed to be transitional and be worn throughout the year and be a wardrobe staple.
Scattered pearls are reoccurring in this collection, an ode to Noora Hefzi’s previous Ramadan collections of dresses with different variations of pearls over the last decade.
WE ARE ALL MADE OF STARS
Our Fall / Winter 2019 - 2020 collection evokes the courage to dream big, to become what you aspire to be. To go into the deepest parts and of yourself, uncovering that which is hidden beneath and finding that glimpse of golden light in the beauty of darkness. Its about having the courage to step out of your smallness and into your greatness, into the power and the vastness that is you.
The colors chosen were inspired by those basic elements born in stars that make up the human body, and the colors of interstellar clouds contrasted with the darkness of surrounding space.
The choice of metallic, brocade, velvet and satin fabrics in this collection were further fashioned into daring silhouettes, inciting the wearer to embrace her greatness.
" Stop acting so small, you are the universe in ecstatic motion" - Rumi