This collection is all about flow, beauty, elegance and strength. Inspired by the flow of the ocean and all its magnificent beauty and the delicate starfish on powdery sandy shores.

The Noora Hefzi muse collection is a celebration of life, inspired by the golden 70’s era, with its carefree and effortless spirit and a focus on bold, feminine, and understated looks.

True to Noora Hefzi’s signature design style, the ready-to-wear collection offers timeless transitional pieces so you can enjoy any moment in time with comfort and ease.

Noora Hefzi designed this collection as a nostalgic ode to the decade she was born. Dreaming of yesteryear, and her first real introduction to fashion through her mother’s wardrobe.

Noora Hefzi's Spring Summer collection explores the relationship between nature and femininity, and the many elements nature has in common with a woman.

This collection evokes the courage to dream big, to become what you aspire to be.