The Muse


The Noora Hefzi muse collection is a celebration of life, inspired by the golden 70’s era, with its carefree and effortless spirit and a focus on bold, feminine, and understated looks. The inspiration of this collection comes from a movement of defiance away from the glamourous and polished appeal of the 50’s and 60’s to something more fashionable expressive, liberal, and confident.

The collection sheds light on the elegant, carefree, and fearless women who were the icons of the ‘70s with the likes of Jerry Hall, Bianca Jagger, Lauren Hutton, Cher, and Farrah Fawcett. This collection reflects them through the bold and modish looks that exude a sense of sultry drama while maintaining effortless glamour and playfulness. The pieces offer an array of feminine draping with capes flowing silhouettes and off-shoulder knotted tops as well as asymmetrical dresses with sashes and ruched skirts. They are created using fluid iridescent lame, silky crepes, and printed jacquard with a pallet ranging from darker shades of emerald-green, burnt orange, and deep gold tan, to bright hues of peach, pistachio, and ivory.

It includes irregular prints, combining green, black, and peach with some black embellishment. This collection is dedicated to the confident woman in each of us who is effortlessly radiant and fabulous, in an understated way. To the carefree spirit within us that longs to live in the moment and enjoy life to its fullest day by day.