Noora Hefzi is a Saudi fashion designer based in Dubai. She launched her eponymous label in 2005. Noora Hefzi has since then graduated from being a small business, to an international label that caters to boutiques and private customers in the region and beyond.
The backbone of Noora’s design career lies in her early experimentations with conceiving the outfits for her entire Barbie doll collection. With the help of her grandmother, an ingenious seamstress, Noora’s Barbie dolls soon went from pink clad, bubble gum girls to fashion-forward style mavens. Growing weary of her own wardrobe experience, Noora quickly learned to cross new design boundaries by applying her acquired skills to a new customer, herself.
Noora’s outfits stood out among her peers for their bold and distinctive designs. And from then on, her path to recognition followed.
Her collections evoke a sense of the eclectic bohemian with riffs on the dynamic composition of her love for prints and color along with her Arab heritage.
Far from minimalist, Noora’s collections usually combine bold, adventurous collages and prints with geometric shapes.
Her designs play on a “more is more” aesthetic for the confident woman who is not afraid of making a statement. Noora masterfully captures the juxtaposition of the classic and contemporary by weaving daring colors with mixed textures, metallics and embellishments.
To Noora, designing is a reflection of the duality of her own sense of style; frivolous, effortless chic and bold, understated luxury. Her philosophy is “the dress should match the mood.